Luxury real estate · Digital placemaking · Saudi Arabia

Diriyah

Digital placemaking for the world’s most prestigious residential development.

Diriyah set out to realise Wadi Safar, an ultra exclusive community known as “Home to The Kingdom’s Future”, while it was still under construction, needing a digital presence worthy of the brand and services to connect its future residents.

Outcome

An immersive digital presence and a suite of resident services, now on the roadmap.

Immersive

An interactive platform capturing life in Wadi Safar before it was built.

Sales tool

An invaluable way for teams to showcase the development tangibly.

On the roadmap

Blue sky service concepts now part of the development roadmap.

Wadi Safar digital experience
The challenge

Diriyah needed to bring Wadi Safar to life digitally while the development was still under construction: a presence reflecting its luxury and sophistication, and services to connect residents to a world class community.

The approach

We created an immersive, interactive platform that captured the essence of the community and gave potential residents a sense of the lifestyle, then, with freedom for blue sky thinking, proposed a suite of ambitious resident services, from branded artwork commemorating life moments to transactional platforms for every household need.

What I delivered
  1. An immersive, interactive platform bringing Wadi Safar to life before construction.

  2. A compelling sales tool for showcasing the development tangibly.

  3. A suite of forward thinking resident service concepts.

  4. Concepts that now form part of the development roadmap.

The impact

Wadi Safar now stands as a bold example of how digital placemaking can bring a vision of exclusivity and community to life, with the digital foundations laid for one of the world’s most prestigious developments.

Sector

Cultural, real estate & tourism

Role

Programme Director

Services

All: strategy, design, digital innovation & delivery

Markets

Saudi Arabia