OFFICE needed a redesign that better reflected its bold, contemporary brand and met the expectations of a modern online audience, from browsing right through to checkout.
I led the project team through a comprehensive overhaul of the site’s design and functionality, streamlining the user journey, introducing a bold new visual direction, and applying enhanced search and mobile first design principles, delivered on time and to a high standard.
A comprehensive overhaul of the site’s design and functionality.
A streamlined journey to browse, discover and purchase.
A bold new visual direction elevating the OFFICE brand online.
Enhanced search and mobile first design for digital shoppers.
A modern, high performance store that grew online turnover by 163% and conversion by 20%, positioning OFFICE to compete in an increasingly competitive retail landscape.