I joined at a critical juncture, tasked with a comprehensive overhaul of the direct to consumer channel and the operational systems behind it. The brand needed a digital presence that matched its science led, ultra luxury positioning, and the conversion and revenue to fund its growth.
Working alongside a newly formed team, I led a complete reimagining of the online customer experience. The aim was not only to improve conversion, but to craft a digital presence that reflected the brand’s ethos of precision and innovation, from strategy through to execution.
A root and branch overhaul of operational systems, including a complex eCommerce platform migration.
Localised markets launched in China, Germany and France.
Payments, subscriptions and CRM enhancements to deepen customer engagement.
Video consultation services connecting customers with brand experts.
A highly customised loyalty programme, scoped, designed and delivered under my leadership.
Revenue and conversion both doubled, and the direct to consumer channel now matches the brand’s ultra luxury, science led positioning, laying the groundwork for Noble Panacea to scale into a billion dollar business.