How could the latest design trends and technology create the next generation of eCommerce for both a department store and a supermarket chain, against online only competitors and shopping habits reshaped by social platforms?
I ran a deep dive into market specific consumer and technology trends, then conceptualised more than 40 impactful ideas, from new user experiences to entirely new features and services, and worked with Central and Tops’ brand directors to animate and visualise them for buy in at the highest levels.
A deep dive into market specific consumer and technology trends.
More than 40 impactful concepts across experiences, features and services.
Ideas animated and visualised to secure senior buy in and alignment.
A bold new creative direction elevating both the Central and Tops brands.
A bold new creative direction for both brands, laying the groundwork for Central and Tops to outpace online competitors and set a new standard for eCommerce in the region.