TURNING AMBITIOUS IDEAS INTO RESULTS.
You Not Me is an independent consultancy led by Fred Beatson-Hird, a Fractional Programme Director and Consultant, specialising in Digital, eCommerce, Brand & Transformation.
I partner with founders, marketing and digital leaders to define and deliver major customer-facing change that their teams don’t have the time or specialist expertise to lead themselves.
How I can help
YOU
You’re a successful business planning major customer-facing change: a brand or customer-experience rethink, new digital services, eCommerce modernisation, or wider tech transformation across your markets.
Your teams are stretched and your agencies can’t make change happen internally. You need someone who can drive progress forwards while keeping your identity intact.
Me
I work inside your organisation to lead and de-risk the delivery of complex projects that matter to your growth plans.
I speak the languages of brand, eCommerce, marketing, operations, finance, design and technology. That means I can ensure the strategy is sound, everyone is aligned, momentum is built, and change lands in a way that stays true to who you are.
Global clients across multiple sectors
I partner with teams across luxury, retail, B2B, property, finance, insurance, travel and publishing.
Ways we can work together
01.
Programme leadership
I take responsibility for the whole programme of work. I shape the plan, inform the strategy, keep teams aligned, manage partners and suppliers, and ensure delivery moves forward smoothly from beginning to end.
02.
Solving a specific problem
I can help you work through something specific, such as your commerce strategy, choosing the right platform, a design challenge or unblocking a stalled workstream. I guide you towards the most practical and achievable way forward.
Featured Work
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Noble Panacea
Transforming the online customer experience for this ultra-luxury skincare brand, I overhauled their direct-to-consumer channel, enhanced operational systems, and delivered an ambitious roadmap. The result? A digital presence that aligns with their science-driven, luxury ethos.
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Central Retail
Reimagining eCommerce for one of Asia’s largest retailers, I conceptualised the future of online shopping for Central Group’s department store and supermarket chains. With bold ideas and innovative features, we delivered a visionary platform that matched changing consumer behaviours and Central’s market leadership.
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Knight Frank
Revitalising the “My Knight Frank” platform, I led the redesign to create a user-first experience for this global real estate leader. From strategy to delivery, the project introduced intuitive features, modern aesthetics, and a robust design system, ensuring the platform reflected the brand’s sophistication.
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Diriyah
I helped Diriyah bring the future of exclusive living to life digitally, creating an immersive online experience for Wadi Safar, Saudi Arabia’s most prestigious residential development. With innovative concepts and a luxury-driven approach, the project set a new benchmark for digital placemaking.
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Office
Redesigning eCommerce site for one of the UK’s leading footwear retailers, Oversaw delivery of a bold new look and intuitive shopping experience that elevated OFFICE’s brand while streamlining the customer journey. The result was a modern, high performance website built for growth.
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Stylus
For this global trends intelligence platform, I led the strategy and delivery of a modernised digital experience. Through a streamlined interface, tailored user journeys, and bold design, the project positioned Stylus as a cutting-edge resource for innovation.
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Toronto Dominion Bank
Designing and building a sophisticated trading app for TD Bank’s private clients, I delivered an intuitive platform that empowered users to trade global securities with ease. Deep integration, robust security, and user-focused features ensured the app’s success, with over 100,000 downloads and stellar reviews.
Need a hand?
If you’re wrestling with a difficult programme, project, challenge, or decision, I offer a focused half-day to help you get unstuck. After a short intro call, I’ll dive into the problem and return with clear, actionable recommendations tailored to your organisation.